Focus and passion are the fundamentals of a successful entrepreneur

Surabaya—"Entrepreneurial Mindset is the Best Choice" a starting theme emphasized the collaboration between the Faculty of Economics, Unesa and the Association of Indonesian Muslim Merchants (ISMI) - East Java,
"This meeting refers to the intentions and hopes of ISMI in guiding students as prospective Muslim merchants, especially students of Islamic economics Unesa, later the packaging plan itself can be in the form of direct field trips, and this is an initial action that the MoU agreed on September 30 2016 before. it's no kidding, "said Rasid-Secretary of ISMI in the Business Action Class (BAC) at the ISMI Secretariat, namely Gayung Kebonsari, Thursday (06/10).
ISMI itself admits that it is in the interest of producing new merchants, especially students of Islamic Economics Unesa, in applying their theories in real practice.
"Entrepreneurship is nine doors of rizki from ten doors of rizki, and 9 of the companions of the Prophet Muhammad are merchants guaranteed to enter heaven. So that there is no reason not to be entrepreneurial, we will develop students in realizing merchants on campus, especially the Islamic Economy of Unesa, "said Zubert-Sekertaris ISMI in BAC.
After this meeting students will be given theories such as business development, marketing, etc. Students will also be given developments in accordance with the syllabus regarding their practice so that the strategy of exploring superior seeds to become ISMI foster children is achieved. Selectivity and integrity are prioritized in this matter.
"ISMI foster children must be ready to be educated as entrepreneurs, not just theory but concrete practice. In Unesa itself, a legal community will be established to become a forum for students. In this case there is a selection of students themselves, this selection could be a challenge from the ISMI party to the prospective foster children, "he continued.
Riad Amir-CEO of Simple Kreasi Group opened this initial meeting by explaining the problems of the decline in entrepreneurship in Indonesia from 0.1 to 0.04 in the last two years. This must continue to be developed so that the increasing number of entrepreneurs will continue to increase, not the other way around.
Aiz - the owner of a capcin product, a type of bottled drink at a friend's shop, a participant in the CBA admitted that he had experienced failure and swerved in his business experience, this was due to a lack of financing and preventive action against a risk, not even the management of the organizer. And finally resulted in a business that survives. Riad Amir welcomed this as a great start for his entrepreneurship.
"Islam respects the process, and the results will follow it, if we do acts of kindness then the result is kindness and we will definitely get it, especially in business. This is what is then called the spirit of business," he said when giving the initial material.
ISMI is a forum for more than 265 Muslim companies to form a community in East Java regional universities, especially Unesa, this community will bridge entrepreneurs and prospective entrepreneurs in various coverage areas, to each district and city according to their respective business focus.
"Not discussing quantity, but quality, in this case quality makes a magnet that will attract new members," said Hendri Cahyono-Secretary of the Department of Economics regarding the plan to create a community within the university itself.
The membership system itself will adjust the talents and potentials that exist in each foster child. Then they will be combined with experts in their community.
The riad also provides an example of ISMI's concrete actions in handling entrepreneurs in Indonesia. And businessmen must understand legalization, so that in the bebelack case that was sued by the media in the previous year the ISMI team defended the case, not only that ISMI also backed up it. thus the issue is no longer spread and the company can still go on.
"Young merchants from students will be protected by ISMI in their business, so there will not be a problem in the future. This is realized by the existence of a forum or institution that has been recognized by the Government, namely in collaboration with LPPOM MUI and OJK, for example, "said Raid.
An entrepreneur must understand all aspects related to his business, not only knowing business theory, in marketing, production, etc. it must be understood, especially market developments. In this case, merchants must open the broadest possible insight to global business developments.
The key to doing business, namely Focus and Passion, these two fundamental things must be rooted in entrepreneurs.
"If in the world of work we serve the company as much as 95-100% as the value of laborers, and 5% can be used for the business world. This is very reversed if in practice, if we focus on the business world 95-100%, if there are obstacles, it will not completely destroy our business, maybe only 10-15%, besides that it will develop our own business. There must be disadvantages in business, but that is the process that will lead to success, ”concluded Raid
Sahid S-Chairman of IIBF East Java added that business problems in the present era are greatly reduced by the existence of various forums or communities that care about their fellow fighters. This is manifested in an ordinary forum, for example, someone describes his problem, then will be challenged with various suggestions and motivations who respond to it. Thus, positive values and relationships in the container are very influential. As a result, someone will take a stand on the problem after communicating with experts or their networks and relationships.
"Using existing business networks or links, multiply relationships with fellow business focus in order to create a running business development," he explained.